The curriculum of BBA degree is designed in a way to train students effectively in leadership, management and communication skills which further inculcates entrepreneurship skills in the students. To do well in this field, students must possess leadership qualities, decisional making skills, good oral and written communication skills.

The course methodology involves training through practical experience in the form of case studies, projects, presentations, industrial visits and interaction with experts from the industry. Hence, BBA graduates have an edge over other graduates and get direct entry into the corporate world. The prominent areas of study during the course includes marketing, sales, human resources, finance and entrepreneurship