Every month, tens of millions of players place bets in Aviator – a simple yet incredibly popular online game.
At peak times, the game sees over 400,000 bets per minute – an impressive number by any standard.
And we’re not talking about industry giants like Fortnite or World of Warcraft, but rather about a relatively modest project called Aviator.

Behind this sudden success is a clear philosophy developed by David Natroshvili, the CEO of Spribe, who followed a long and unconventional path to global business success.

David Natroshvili’s Unusual Journey to Success

Before becoming the head of the company behind Aviator’s rise, David had a completely different career.
He served as Deputy Minister of Economy in Georgia and took part in the country’s revolutionary economic reforms.
His personal mentor was the renowned reformer Kakha Bendukidze, whose ideas greatly shaped David’s future as an entrepreneur.

The story of Spribe began with a simple equipment purchase ad.
By chance, David met a group of young IT specialists.
He was impressed by their professionalism and quick thinking – qualities that convinced him to invite the team to collaborate.

Soon after, this small group of enthusiasts started developing a unique concept that would eventually become the foundation of a phenomenally successful project.

Three Pillars of Aviator’s Success

Aviator’s global popularity is based on three key factors.

Social Element

Players can see each other’s bets, share the thrill of wins and losses, and feel like part of a community. It creates a social network-like experience.

Advanced Technology

Using AWS cloud services, the game runs smoothly even in countries with poor internet infrastructure.

Player-Centered Focus

The company prioritizes user needs, delivering a high-quality product and a consistently positive gaming experience.

Natroshvili’s Goals and Ambitions

Despite Spribe’s massive success, Natroshvili keeps pushing forward. One of the boldest moves so far is a $40 million sponsorship deal with UFC — a clear sign of the brand’s global ambition.

Thanks to David’s vision and boldness, Spribe is no longer seen as a small regional studio. It’s a growing international force in the online gaming industry.

His philosophy is simple: success comes when your idea becomes part of people’s lives. Spribe’s mission is to deliver unforgettable experiences to every player.

What Drives Aviator’s Growth?

Many entrepreneurs chase numbers, but according to Natroshvili, true motivation lies elsewhere.

For him, the key drivers are:

• New challenges
• A desire to leave a mark on history
• Strong partnerships built on trust and mutual respect

David Natroshvili’s journey is far from typical. It’s a mix of government reforms, entrepreneurship, chance encounters, and a well-planned vision for building a global brand.

All of this came together to create a product that attracts hundreds of thousands of users every day, making their lives brighter and more exciting.